Clear Hyperlinks Increase Conversions
If your site visitors are confused about the hyperlinks on your site, it can significantly hurt their confidence in your site — and your conversion rate! Five sites came to me last week with conversion...
View ArticleHow Website Monitoring Protects You from Revenue Loss
Nothing’s more discouraging than to discover that your company’s website has a broken signup form, a cart failure or an embarrassing page display. Site Monitoring Services To ensure that this doesn’t...
View ArticleHow to Get More Views for Your On-Site Video
Videos are a powerful website communication tool and have become much easier to produce on a budget. Once they become part of a site, however, one challenge is to get them viewed. Unfortunately, call...
View ArticleCan You Pass this Short Quiz on Being Persuasive?
Making your site more persuasive will convert more visitors into customers. Being persuasive is not about manipulating shopper behaviors through mystical tricks or convincing visitors to do something...
View ArticleImproving Your E-Mail Confirmations Can Boost Profits
Improving your e-mail confirmation and follow-up procedures will take a few low-tech improvements, but will make a big difference in customer satisfaction with your company, which leads to greater...
View ArticleBrains Agree: The Case for Website Usability Guidelines
Bear with me as I explain vital way to boost your site’s conversion rate: usability guidelines. You’ll understand better if I begin with your brain. The brain deals with billions if not trillions of...
View ArticleHow to Become Objective So You Can Remedy Lagging Sales
According to Fireclick.com, Internet conversion rates continue to hover at an abysmal 2%, evidence of ongoing fundamental website problems. But it’s difficult for website owners to pinpoint problems....
View Article6 Quick Ways to Increase Conversions
We’ve tested hundreds of people in face-to-face site tests over the past 15 years and learned a bit about how and why people respond to websites. Here are six things that you, the average small website...
View ArticleConvenient Return Policies Increase Sales
Your return policy can significantly boost — or retard — sales on your site. According to a survey by Harris Interactive, 88% of US adult online shoppers indicated that when shopping online or through...
View ArticleYour Customer’s Memory and Website Design
Psychology researcher Lionel Standing found that the “average brain” can recognize over 10,000 images. In fact, several days after you see new images, you’ll recognize over 80% of them. Yet this same...
View ArticleHow to Make an Effective Call to Action Button
A “call to action” is a “request” for your site visitor to do something. It can request a sale, a contact, a subscription, a lead, or whatever meets your objectives. Good calls to action increase the...
View ArticleNavigation. Part 1. How to Design a Good Nav Bar
The nav bar or navigation bar plays an essential role in creating good first impressions and setting site expectations. New visitors will scan your nav bar when they first arrive on your site home...
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